In 2015, Linda Bonanno a fellow survivor, joined forces
with Cioffi as Co-Founder, Partner, & Creative Director
and proceeded to translate the campaign into the "got checked?" brand.
A NEW FACE OF BREAST CANCER AWARENESS
started taking shape, a message delivered through music,
videos, youths literature, fitness gear & fun.
It's time for action; we're leaving all with a "got checked?" GET IT DONE!!!
FIRST COMPANY PINK is a not for profit organization on the front line of PREVENTION. While raising funds for life saving BREAST CANCER RESEARCH, we also promote and support education and public awareness projects. We are vigilant in our effort to eradicate breast cancer in this lifetime. The future leaders of this country, will be greatly effected by the choices we make today on their behalf. So we must carry on the message into their adulthood.
Founded in April 2010 by Donna Cioffi, following her personal battle with breast cancer, Donna felt a personal responsibility to reach women of all ages and encourage them to answer this critical question "got checked?" yes or no!
With these two powerful words "got checked?" the campaign was born...
While always supporting research towards a cure, we are today LASER FOCUSED ON EDUCATING OUR YOUTH about their breast cancer risks, allowing them to discover the life saving power of INTERVENTION and lead them to early DETECTION. With a 2% yearly increase in metastatic breast cancer found in young women and the fact that 1 in 227 women in the U.S. will be diagnosed with breast cancer between the ages of 30 and 40, we can no longer overlook this is now an epidemic! We realized that whatever was done in the past to create awareness, didn't work for many and the information out there was not meant for a younger generation. Also of critical importance was the realization of a lack of resources regarding this "global crisis" in the school curriculum. Through a fresh and current approach using tools such as music, videos, and our new book "Decode Your Future" we are able to reach a new audience of young women. These are the women for whom we have created our INTERACTIVE BREAST HEALTH WORKSHOPS. The program is currently instituted in 16 Suffolk county school districts, overlooked by Senator Phil Boyle, but that's not enough! We are now fighting for a breast health mandate for NY state and beyond, making it permanently part of young women's lives. "Leaving no soldier behind" we're also focused on the revision of the current mammogram age recommendations. Not an easy task, but necessary in our opinion because we feel the benefits most definitely outweigh the risks.
First Company Pink/Got Checked? Copyright. All Rights Reserved.